LEGO gaat aan de slag met Overwatch

Activision Highlights

• Call of Duty: New partners include: McFarlane (Collectible Figures); USAopoly (Risk and Monopoly board games in North America); Pyramid (Homeware, Accessories); Poetic Gem (Apparel); Park Agency (Knitwear); Clairefontaine (Stationery). They join returning partners including Mattel (Collectible Construction Sets); Exquisite Gaming (Cable Guys, Crates); KontrolFreek (Gaming Controller Accessories); Bioworld International (Apparel, Accessories); Astro Gaming (Headsets); Trends (Poster & Calendars); among many others.
• Crash Bandicoot™: The massive popularity of the Crash Bandicoot™ N. Sane Trilogy will lead to platform expansion on June 29 and an expanded roster of partners to include: Just Toys (Backpack Hangers); BDA (Controllers, Accessories); Pyramid (Homeware, Accessories); NECA/Kidrobot (Collectibles); GameStop (Totaku Figures); and Park Agency (Knitwear). Returning partners include Changes (Apparel); Concept One (Accessories); Rubber Road (Apparel, Accessories); and Funko (POP! Vinyl Figures).
• Spyro™: In celebration of Spyro’s 20th anniversary, Activision is releasing Spyro™ Reignited Trilogy. The trilogy features all the nostalgia and fun of the three original Spyro games in a dynamic remastered collection. Activision is building a consumer products program to support the launch on September 21 with partners including: Funko (POP! Vinyl Figures); Changes (Apparel); NECA/Kidrobot (Collectibles); Surreal (Drinkware); Rubber Road (Apparel, Accessories); GameStop (Totaku Figures); Pyramid(Homeware, Accessories); and Exquisite Gaming (Cable Guys & Crates).
• Bungie’s Destiny: Their licensing program continues to give fans new ways of experiencing the rich characters and worlds of Destiny. New and returning partners include: Blizzard Publishing (Books); McFarlane Toys (Action Figures, Statues); Mattel (Construction Sets); Funko (Vinyl Figures); ThinkGeek (Vinyl Figures, Apparel, Accessories); Rocklove (Jewelry); Razer (PC Gaming Accessories); Surreal Entertainment (Drinkware); The Coop (Collectibles, Accessories); USAopoly (Puzzles, Chess Set, Playing Cards); Rubber Road (Apparel, Accessories); and Gaya Entertainment (Apparel, Collectibles). The merchandising program is seeing international expansion with the appointment of Bits and Pixels as the licensing agency for the EMEA territories.

Blizzard Highlights

• Overwatch: With a player base of 40 million¹, Overwatch’s wide appeal continues to drive a robust merchandising program supported by new and returning partners including: Hasbro (Master Toy); NERF (Blasters); LEGO Group (Construction); UNIQLO (Apparel); Bioworld International (Bags, Accessories); Spirit Halloween (Costumes); Disguise (Costumes); Brown Trout (Calendars); Insight Editions (Stationery, Cookbook); Trends (Posters, Sticker Packs); Just Toys (Sticker Books); Good Smile Company (Figures); Razer(PC Peripherals); J!nx (Apparel, Accessories); Dark Horse (Artbook); Funko (Apparel, Bags, Home Accessories, Figures); and Scholastic (Books).
• World of Warcraft®: More than 100 million passionate players have enjoyed the ever-evolving online adventure of Blizzard’s seminal massively multiplayer online role-playing game World of Warcraft¹. Partners include: Brown Trout (Calendars); Del Rey (Novels); Panini International (Novels); AST (Novels); Jeu Media (Publishing); Ju Ju Be (Bags and Accessories); J!nx (Apparel, Accessories); Insight Editions (Cookbook); Funko (Figures); and Dark Horse (Publishing).
• Hearthstone®: Blizzard recently launched the 12th content release for Hearthstone, its internationally acclaimed free-to-play digital card game that continues to engage and delight a massive global audience across PC and mobile platforms. Licensees include: Insight Editions (Pop-up Book); Displate (Fine Art); Panini International (Art Book); and Huginn & Muninn (Art Book).